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WHO SAID NO MSG?

Bangkok is getting more delicious—HIII-MSG Radio has landed on your dish, ready to serve and expand the variety of genres while showcasing ESEA artists.

HIII-MSG Radio is a flavorful mix of sound, identity, and rebellion. Inspired by the long-standing stereotype that Asian food is overloaded with MSG, we embrace the irony—because that taste you keep craving? That’s the essence of what we do. We amplify the underground, the experimental, and the voices often overlooked, bringing together the boldest sounds from Bangkok and beyond.

As a proud franchise of @nonnonnon_bangkok , HIII-MSG Radio follows the same recipe of pushing boundaries, elevating flavors, and delivering a one-of-a-kind experience. Think of it as your favorite hidden gem—packed with umami, impossible to replicate, and always serving up something fresh.
